Swoozie the Storyteller

Related image



This is Adande Thorne. He goes by the name sWooZie, and is one of my favorite YouTubers ever. If you have never heard of him, I would encourage you to check out his channel. Swoozie gained his following by telling stories. As simple as that might sound, this is what he made his "thing." If you read my last blog post, I talked about how to establish your personal brand. I wanted to talk now about someone I think has done a great job doing so. I first heard him in a youth group when I was a sophomore in high school. We were doing a lesson on gossip and he had an incident where sharing information that shouldn't be shared can get you in trouble. After that, I went and look for more videos from him and found most of the videos are the same. Swoozie tells a story of something that has happened in his life, good or bad, what he learned from it, and how others can apply it. 

That may not sound like the most interesting video to watch but stay with me. What's unique about his channel is how you visually portrays these stories. Sometimes it will be him sitting in front of the camera talking and sharing pictures of the things that took place, other times it is displayed in a cartoon form. These animated clips, almost like when you draw on a post-it notes then flip through really fast and it comes to life, provide a visual and really add to the humor. Along with that, he makes more references to movies, TV shows, video games, etc., that really helped me connect and relate to him as an individual. Another thing I really enjoy is that his channel is family friendly. Yes crazy things have happened, but he often speaks on his values and beliefs that have kept him from things getting worse. These aspects are what come to mind when I think of sWooZie and what his personal brand is. Recently he has transition more into the professional gaming industry and his acting career as well. Although he does not make videos as often, I patiently await for all his content because of the connection I was able to make through the things he used to create his personal brand. 

Until next Time, 
James. 



Comments

Post a Comment

Popular posts from this blog

Numbers in PR

Image
If you're like me, then you were a fan of math until the alphabet was thrown into the mix. From algebra to calculus, I was able to do the work well, but I never truly enjoyed doing it. In chapter 10 of Social Media for Strategic Communication, it talks about measurements, evaluation, budget, and calendars in public relations. We have talked about calendars before, but what stood out to me was the measurements and evaluation. In our class discussion, it was brought up that a common misconception with people working in PR is that they do not use numbers or analytics. I was one who believed PR was more about working with people or social media and not the analytical side of things. I chose marketing and communications to study because I thought that was an opportunity to put my creativity and people skills to use. I love working with a team or interacting with new people when I'm on the job. Hearing that even in social media and public relation that analytics still fol...
Read more

Types of Listening

Image
How many of you would consider yourselves a good listener? What is the difference between hearing and listening? Do you think you practice any bad listening habits? These are all questions we were asking in my interpersonal communications class when we started a new second on listening. Hearing is simply the process of sound waves hitting your eardrum, but listening is receiving and responding to the messages. when talking about listening, there is mindful and mindless. Mindful listening is paying careless attention and mindless is focusing on something else or reacting with the "okay" or "yeah" but not really knowing what is being said. You can't stop yourself from hearing, but you can stop listening. Here are five poor listening habits that can happen when we stop listening. 1. Pseudo-listening. This is where you try to trick the speaker into think you are paying careful attention. this form of listening gives the appearance that you are paying careful...
Read more

End of the Road

Image
When I first signed up for the class, it was just to get more credits and work towards a minor. I thought the class would be a breeze. In my mind, social media was a good tool to use in my field of study, but I assumed my knowledge of social media was advanced enough to where I could make it through this class without any problems. While that was not the case, I learned more than I ever thought I would about social media and how much goes into using it. I have three takeaways that I want to share from my experiences in this class. First, I can't run from the numbers anymore. I have said this before, but I was never a huge fan of analytics when I first came to college. I did well in the classes I took, but it was never a joy of mine. However, from this class I learned that it is everywhere even in social media. The longer I try to get away from it the harder time I am going to have when I must use it; so why not embrace right? Second, find your voice and stay true to you....
Read more