Strategic Planning for Gideonz Army




I know I talk about this channel often, but it is a huge part of the social media that I currently do and applies well for the lesson I'm going to cover. In chapter 6 of " Social Media Strategy for Communication, we covered the steps to take when creating a social media strategy. We the process down into 15 steps. In this blog, I'm going to break down which steps my team used in creating the channel and ones we could benefit from moving forward.

1. Background information/mission statement. We spent almost 2 weeks sitting down talking about exactly what it is we wanted from this project. Our first video was an introduction in which we broke down who we were, why we are doing this, the purpose, and why we chose our specific name. The mission statement describes the key factors to achieving the vision and this is something we could have spent more time working on.

2. Client Focus and Background. Our goal with this channel was to be positive source of entertainment along with providing advice on life experiences in the hopes that our stories could potentially help someone else. With that in mind, our focus was on teenagers and young adults. We gained a following from older adults and youth, but our overall tone and voice, we felt, remains consistent enough to be favored by everyone in our following.

3. Situation Analysis. This helps to organize data to help set up the brand voice. We had release a poll of sorts, to see what people liked about our video versus what they did not. After the first couple videos, this helped us solidify an overall brand voice that was favorable by our audience. We did not really get into the SWOT (strengths, weaknesses, opportunities, threats) analysis but now that we have a larger following, this is something we could use to our advantage as we continue to build.

I just wanted to go into a couple examples as to how this applies to me personally. I know we did not have a great understanding of a true strategic plan when we started out and even now. It has been a learning experience and I am excited to share with my team what I have learned and how we can use this process moving forward.

Until Next Time,
James

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