Finding Your Voice

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Your voice is a defining characteristic of who you are. It is unique to everyone and is the primary way we express ourselves daily. Using a voice, is how brands can set themselves apart and make themselves more recognizable. Chapter 7 in "Social Media for Strategic Communication" takes about writing styles for social media. Under writing styles, the concepts of brand voice and tone help companies determine their styles. Brand voice resembles personality characteristics unique to each brand. Consistency is important in a brand voice because this will make you memorable to your audiences. Tone, while often grouped with brand voice, is a little different. The tone is what you add in the content you write to give it more personality. Your brand voice deals with how your audiences sees your organization and your tone controls whether your organization's content comes across as professional or having more personality to it. One of my favorite examples for this would be Arby's. Every commercial they release using a distinct voice and tone that make you instantly recognize the company even without seeing a visual.

Chapter 7 also lays out some types of writing styles that different companies and organizations have used in making themselves unique and memorable. Some of the styles include professional, snarky and spunky, audience focused, inspirational, witty, and educational. My favorite style is the snarky and spunky. When I write content or and scrolling through feeds for content, I tend to look for this that are humorous or show some attitude in their tone. Wendy's is the best example of a company using this style of writing. Wendy's Twitter is notorious for posting funny or snarky comments, poking fun at other companies, and interacting with its fan base. This type of style is not very common with big business, such as Wendy's, but they figured out a way to branch out and use a new style to set them apart from competition and create a memorable connection to its audiences.


Until Next Time,
James

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