Facebook Changes Logo

Facebook Wordmark

Facebook launched in 2004 by Mark Zuckerberg. Over the years, it has gathered a following of nearly 2.3 billion monthly followers. As Facebook has grown over the years, the company has acquired other popular websites and apps under its umbrella which include Instagram, WhatsApp, LiveRail and Oculus VR. Facebook has recently announced its changing of their logo. The change is intended to promote an overall ownership structure to anyone that may use a service provided by Facebook.

I have to say I am a fan of the new logo. I think the color change is a nice touch although I'm not sure if that is permanent. The spacing between the letters gives a more modern feel to it. Using all capital letters with a smaller font reminds me of how the Instagram letters are shaped. I think a common connotation Facebook gets is that it is not "cool." It the social media that our parents used and not modern enough for the younger generation. While this change was to promote a revised structure, it also seems as if it could be to appeal to a certain demographic as well. This falls back to chapter three in our textbook which hits on branding. The chapter mention how investing time into your community, once it has been established, to for a better inroad. This fell under personal, branding but I wanted to highlight the importance of spending time on your brand. Facebook has changed their logo in order to change a certain image of the company structure in the eyes of the community. I look forward to the new things Facebook has in store.

Until Next Time,
James

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