Social Media for Strategic Communication

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In my social media principles class, we have just finished our second book "Social Media for Strategic Communication." Personally, I thought this book was much more informative than the last book "The Art of Social Media." The chapters were liter in the first book and easy to read; although it seemed more common sense or basic aspects of social media. I enjoy with this strategy book is that it showed you more of the "how" things work. It gave me more background into the world of a social media professional. Before this class, I thought working in social media was a "fun" job. It was making posts all day, taking great pictures to show, promoting businesses or products, and was not super strenuous. While in this class we looked at the typical day of a social media professional and I was way off. The amount of planning, strategy, and even analytics that goes into using social media in a profession.

Building a personal or professional brand was the most interesting topic to me because it allows so much room for creativity and uniqueness. Finding what type of brand, I want or what voice I will have and consistency throughout my work was exciting to learn more about. It was like finding that one perfect word to describe something after spending so long trying to think of it. I am not sure if I will work a job in social media, but should I take one I know I will be well prepared thanks to this class.

Until Next Time,
James 

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